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Major in Marketing & Strategy
Full Time MBA
This major investigates the fundamental approaches to understanding markets, competitors, and portfolios of product offerings. It is of interest to students who are interested in pursuing a marketing career in the manufacturing and the service sectors, and to those interested in product and brand management. It is also relevant for those pursuing a management consulting career.
The important subjects in this course as as follows:
Market Research (required)
Consumer Behavior (required)
Forecasting for Business
Business-to-Business Marketing (required)
Digital Marketing and CRM (required)
International Marketing (required)
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