Finance b0y!

One of the best ways to generate mortgage leads is through working with home sellers who are going it alone as For Sale By Owner or FSBO.

The key to FSBO marketing is creating partnerships with home sellers. Since almost every buyer needs a mortgage, you provide a necessary service that will enable a seller’s home to be sold. Real estate agents traditionally refer buyers to loan officers during the home-selling process, but with FSBOs, there is no agent. That means the seller assumes the role of referring buyers to loan officers and that’s where you come in.

Most sellers are not very familiar with the process of selling real estate and won’t know that they should require interested buyers to be pre-qualified prior to accepting an offer. Helping sellers understand that you can save them oodles of time by pre-qualifying their potential buyers is a literal gold mine. You could also prepare a flyer on a variety of loan types and payments for a mortgage on that seller’s home. FSBOs want to sell their home and, therefore, they will give your business card to everyone that comes through. That means fresh mortgage leads for you, whether for this property or another one.